GivingTuesday statistics: dollars raised and people who give
A sourced roundup of GivingTuesday figures: US dollars donated, participant counts, volunteer and advocacy numbers, and growth by year, each cited to the GivingTuesday Data Commons and dated for easy reference.
Last updated July 2026 by Fatih
Quick answer
Americans gave an estimated $4.0 billion on GivingTuesday 2025, up 13% from $3.6 billion in 2024, according to the GivingTuesday Data Commons. About 38.1 million people took part in the US: 19.1 million gave money, 13.5 million donated goods, and 11.1 million volunteered. US giving on the day totals more than $22.5 billion since the first GivingTuesday in 2012.
Key takeaways
- The first GivingTuesday, on November 27, 2012, raised about $10 million online across more than 7,000 gifts.
- Advocacy reached 20.9 million people in 2025, up 26%.
- The US totals are modeled estimates from data partners (57 in 2024), published each December.
Who this is for: Nonprofit fundraising and development teams planning year-end campaigns; Journalists and bloggers covering charitable giving and the holiday season; Researchers and students studying philanthropy and donor behavior; Faith leaders and houses of worship benchmarking giving-day participation
Americans donated an estimated $4.0 billion on GivingTuesday 2025, a record set across a single day of giving, according to the GivingTuesday Data Commons (reported December 3, 2025).
An estimated 38.1 million people participated in GivingTuesday 2025 in the US, up 6% year over year, with cumulative giving since the movement launched in 2012 now topping $22.5 billion (GivingTuesday Data Commons, 2025).
These figures are released each year in early December, so refresh this page after the next GivingTuesday for the latest annual totals.
How much is raised on GivingTuesday
The GivingTuesday Data Commons estimated $4.0 billion in US donations on GivingTuesday 2025, a 13% increase over the $3.6 billion recorded in 2024, which itself rose 16% from $3.1 billion in 2023.
These US totals are modeled from partnerships with dozens of data platforms (57 partners reported for 2024, including Stripe, PayPal, and Charity Navigator), so they are estimates published annually rather than a single transaction count.
How many people participate
An estimated 38.1 million people took part in GivingTuesday 2025 in the US, up from 36.1 million in 2024, per the GivingTuesday Data Commons. Of the 2025 participants, 19.1 million gave money, 13.5 million donated goods, and 11.1 million volunteered.
Participation counts more than dollars: in 2025 advocacy reached 20.9 million people (up 26%) and volunteering 11.1 million (up 20%), both growing faster than the 3% rise in financial contributors.
The growth story since 2012
GivingTuesday launched November 27, 2012, founded by Henry Timms at the 92nd Street Y with the United Nations Foundation, and raised roughly $10 million online across more than 7,000 gifts that first day. It became an independent nonprofit in 2019, led by CEO Asha Curran.
Cumulative US giving since 2012 now exceeds $22.5 billion, and the movement reports grassroots activity in more than 110 countries, making it a global day of generosity rather than a US-only event.
What it means for kiosk and recurring giving
GivingTuesday concentrates a large share of annual generosity into one day, so removing friction at the moment of giving matters: in-person kiosks let houses of worship and nonprofits capture gifts from attendees who never open an email or visit a website.
Because retention from one-time year-end gifts is a known challenge, offering a monthly option to first-time GivingTuesday donors, in the thank-you or a few weeks later, is the natural follow-up.
Sources
GivingTuesday, 2025 results blog (December 3, 2025) and 2024 record-breaking results blog (December 4, 2024), both via the GivingTuesday Data Commons (data.givingtuesday.org).
GivingTuesday About page and Stanford PACS, GivingTuesday history (origin, 2012 launch figures, and independence in 2019).
Practical use cases
- Cite the latest US dollar total and participant count in a campaign brief or grant report
- Show year-over-year growth to justify investing in a GivingTuesday push
- Benchmark your organization against national participation and volunteering trends
- Quote dated, attributed figures in articles and social posts without inventing numbers
Key features
- GivingTuesday 2025: an estimated $4.0 billion donated in the US in one day (GivingTuesday Data Commons, 2025)
- 38.1 million people participated in GivingTuesday 2025, a 6% year-over-year increase (GivingTuesday Data Commons, 2025)
- GivingTuesday 2024: $3.6 billion raised in the US, up 16% from $3.1 billion in 2023 (GivingTuesday Data Commons, 2024)
- Volunteering rose 20% and advocacy 26% in 2025, faster than dollar growth (GivingTuesday Data Commons, 2025)
- Cumulative US giving since 2012 has surpassed $22.5 billion (GivingTuesday Data Commons, 2025)
- The first GivingTuesday in 2012 generated roughly $10 million online across more than 7,000 gifts (GivingTuesday and Stanford PACS)
Common questions
How much was raised on GivingTuesday 2025?
How many people participate in GivingTuesday?
When did GivingTuesday start and how big was it?
Where do GivingTuesday statistics come from?
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