Gift range chart calculator
Turn a campaign goal into a gift pyramid: how many gifts at each level, and how many prospects to line up for each.
The total you want to raise. The chart shows the gifts that get you there.
Your lead gift
$15,000
The single largest gift carries 15% of the goal. Line it up before you announce the campaign.
| Gifts | Gift amount | Prospects to identify |
|---|---|---|
| 1 (lead gift) | $15,000 | 4 |
| 2 | $10,000 | 8 |
| 4 | $5,000 | 12 |
| 8 | $2,500 | 24 |
| 20 | $1,250 | 40 |
This is a standard gift range chart: the top gifts carry most of the goal. Identify several qualified prospects for each gift you need, because not every ask lands. Adjust the structure to your donor base.
Running a capital or building campaign?
Givebear routes capital and building gifts to a restricted fund, fulfills multi-year pledges with recurring giving, and adds an on-site kiosk for the launch event. Built for major-gift campaigns.
How this is calculated
A standard gift range chart in five tiers. The top gifts carry most of the goal, which is why the lead gift comes first.
Tier totalequalsgoal × tier share
Gift amountequalstier total ÷ gifts in the tier
Prospectsequalsgifts × prospects per gift
- Tier shares: one lead gift at 15% of the goal, 2 gifts sharing 20%, 4 sharing 20%, 8 sharing 20%, and 20 gifts carrying the last 25%.
- Prospects per gift: 4 for the top two tiers, 3 for the middle two, and 2 at the base, because not every ask lands.
- Adjust the structure to your donor base: a congregation with a few very large donors may need a bigger lead gift.
Gift range questions
What is a gift range chart?
How many prospects do I need per gift?
Does this work for a building or capital campaign?
Run your capital campaign
Every calculator and template is on the free tools page.
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- Your funds, set up the way your treasurer reports them
- Where a kiosk would go, and what it costs
- The reports your board will actually see
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